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Blog

Blogs, tutorials and case studies from our product experts and industry thought leaders to learn how to get the most out of your data.

Rise of the Data Marketplace

In the past decade, there’s been an explosion in the amount of data and the need for data. Learn more about how this gave rise to the data marketplace.

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How to Win New Business with External Data

Find out how forward-thinking businesses are using external data to deliver unrealized insight across their organizations.

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Data: A Crucial Part of Any Marketing Strategy

Traditional marketing is becoming less effective; find out why data-driven marketing is essential to optimize your marketing strategy.

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The Namara Marketplace: Better Access to Better Data

The Namara Marketplace is the central access point for hundreds of thousands of normalized, queryable open, public and exclusive partnership datasets.

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How We Define External Data

External data is more than just 'data from somewhere else.' We explore what it means to our company, and how incredibly transformative it can be.

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The Namara Marketplace vs. Google Dataset Search

Explore the differences between Google Dataset Search and the Namara Marketplace to see the difference between finding data and connecting to it.

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ETL vs Data Preparation: What does your business need?

Data prep and ETL tools help to curate external data, but which one is right for you? Understand the differences, and how to get the best of both worlds.

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Don't Buy Data – Invest In It

Is your organization looking for an investment with high potential yield and the lowest possible risk? Learn why the best investment is data.

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Provenance in COVID-19 Data

Video demonstration of our process for data provenance and capturing data directly from the source.

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The Difference Between Data Cleansing and Data Enrichment

There are plenty of steps between raw data and data that's ready for modeling & analysis – here's difference between data cleansing and data enrichment.

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Bridging the Digital Divide

Open data cannot live up to its potential until available data becomes accessible information – explore the historical gap and the progress being made.

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Is There a Difference Between Open Data and Public Data?

The short answer is: yes, and it's a big one.

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Open Data & Democracy: Promises, Realities, and Possibilities

Democracy is a system of government with two fundamental principles: free elections and alternative sets of policies from different political options.

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The Potential of Open Data to Curb Corruption

We looked at the 2018 Mexican Presidential election. Is the optimism surrounding open data as a means to curb corruption warranted?

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