Data: A Crucial Part of Any Marketing Strategy
Traditional marketing is becoming less effective; find out why data-driven marketing is essential to optimize your marketing strategy.
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Blog
Blogs, tutorials and case studies from our product experts and industry thought leaders to learn how to get the most out of your data.
Featured
How to drive business value with a data catalog
Explore the key features of a data catalog that truly accelerate business and data teams
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Business Insights:
How We Define External Data
External data is more than just 'data from somewhere else.' We explore what it means to our company, and how incredibly transformative it can be.
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Data Management: Buy vs. Build
How do you cut spend but keep innovating? How can you keep data flowing in? In-house solutions might seem cheaper, but can cost you in the long run.
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(Think)Data Works to Put Users First
Uncover how user insight guides how we design and build our products to better meet our users needs and how you can help us help you.
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Predictive Models: More Data, Better Insights on COVID-19
Data is the key to building accurate and robust models to help us predict trends and outcomes – models which have shaped our global response to COVID-19.
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ThinkData and Ownr: How to Grow your Small Business Using Data
Written in collaboration with Ownr, an RBC Ventures company, we highlight the importance of leveraging data to scale your venture.
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ETL vs Data Preparation: What does your business need?
Data prep and ETL tools help to curate external data, but which one is right for you? Understand the differences, and how to get the best of both worlds.
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Two Simple Business Principles To Get The Most Out Of Data
Data science, data analytics, and how to become truly data driven. Improve digital transformation outcomes and strengthen your overall business strategy.
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Don't Buy Data – Invest In It
Is your organization looking for an investment with high potential yield and the lowest possible risk? Learn why the best investment is data.
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How to Solve the Biggest Challenges in Enterprise AI
Leveraging a holistic data strategy helps your organization avoid the common pitfalls of AI adoption in the enterprise. Success depends on six pillars...
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The Data Behind Love #ValentinesDay
A data analysis on how business are tapping into social media data in order to fuel their holiday marketing initiatives to increase sales.
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The Difference Between Data Cleansing and Data Enrichment
There are plenty of steps between raw data and data that's ready for modeling & analysis – here's difference between data cleansing and data enrichment.
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