Data: A Crucial Part of Any Marketing Strategy
Traditional marketing is becoming less effective; find out why data-driven marketing is essential to optimize your marketing strategy.
Tell Me More
Blog
Blogs, tutorials and case studies from our product experts and industry thought leaders to learn how to get the most out of your data.
Featured story
5 Key Components of a Data Sharing Platform
A data catalog can maximize the value of any data by enabling data sharing while strengthening data governance. Find out how.
Read more
Business Insights:
How We Define External Data
External data is more than just 'data from somewhere else.' We explore what it means to our company, and how incredibly transformative it can be.
Tell Me More
Data Management: Buy vs. Build
How do you cut spend but keep innovating? How can you keep data flowing in? In-house solutions might seem cheaper, but can cost you in the long run.
Tell Me More
(Think)Data Works to Put Users First
Uncover how user insight guides how we design and build our products to better meet our users needs and how you can help us help you.
Tell Me More
Predictive Models: More Data, Better Insights on COVID-19
Data is the key to building accurate and robust models to help us predict trends and outcomes – models which have shaped our global response to COVID-19.
Tell Me More
ThinkData and Ownr: How to Grow your Small Business Using Data
Written in collaboration with Ownr, an RBC Ventures company, we highlight the importance of leveraging data to scale your venture.
Tell Me More
ETL vs Data Preparation: What does your business need?
Data prep and ETL tools help to curate external data, but which one is right for you? Understand the differences, and how to get the best of both worlds.
Tell Me More
Two Simple Business Principles To Get The Most Out Of Data
Data science, data analytics, and how to become truly data driven. Improve digital transformation outcomes and strengthen your overall business strategy.
Tell Me More
Don't Buy Data – Invest In It
Is your organization looking for an investment with high potential yield and the lowest possible risk? Learn why the best investment is data.
Tell Me More
How to Solve the Biggest Challenges in Enterprise AI
Leveraging a holistic data strategy helps your organization avoid the common pitfalls of AI adoption in the enterprise. Success depends on six pillars...
Tell Me More
The Data Behind Love #ValentinesDay
A data analysis on how business are tapping into social media data in order to fuel their holiday marketing initiatives to increase sales.
Tell Me More
