Building A Stronger Supply Chain With Data

Shared by  Heather Chapple  on May 14, 2020

in Marketplace, Data Strategy, Supply Chain

Data is what allows organizations to understand the systems they operate in, assess their interdependencies, and prepare for the scenarios they’ll face in the coming months. We explore how this applies to building a robust, resilient supply chain.

If there’s one thing businesses will learn from the COVID-19 pandemic, it's that they cannot return to the way things were. The new environment we're being invited to operate in is less stable, less certain, and tests assumptions around globalization, supply chains, and consumer behaviour. Often referred to as VUCA – volatile, uncertain, complex, and ambiguous – these environments require businesses to adapt their strategies, processes, and predictive models.

Key recommendations:

  • Access new data to enrich your current knowledge and understand a broader scope
  • Coordinate insights from across your supply chain to reveal interdependencies from source to production to logistics to customer
  • Improve customer and supplier relationships by enhancing transparency
  • Get predictive by embedding a data strategy into your supply chain

For businesses to emerge from this scenario stronger and more resilient, to “win in the turns,” they must apply strategic, disciplined approaches to adapting their business models and accelerate the changes that will give them a competitive advantage. Companies who understand that they must move quickly, who rely on unbiased information, and who pivot as needed will come out of this on top. The ability to make these smart, strategic decisions will rely heavily on an organization’s access to good data and the ability to understand it.

Mapping the system

Taking a systems approach to supply chain design will enable leaders to consider a wider range of choices and build responsive, resilient companies in the wake of an economic downturn. Systems thinking is especially relevant for companies whose viability depends on interconnected supply chains and the movement of goods across borders. Faced with unexpected shortages, companies must broaden their scope to understand where opportunities lie.

Data is key for companies to map their supply chain and understand how it is impacted by the wider environment. Sources of data that can enhance the picture of your supply chain include global trade flows, labour mobility, regulation changes, shipping routes, and warehouse capacities.

For organizations with a heavy reliance on global suppliers, transportation networks are a critical piece of the puzzle. Data can help companies understand changes in costs, traffic at ports of entry, and fleet movement, all of which are key indicators.

Understanding this broader picture enables companies to grow outside the traditional internal data held on Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) systems to understand the broader global system, and identify new opportunities and roadblocks sooner.

This goes beyond the information involved in getting goods from A to B, or comparing the cost of raw materials. Tertiary data that offers companies information about ethical, environmental, and social well-being indicators contribute to the triple bottom line. Layering information about the labour force involved in production, the environmental impacts of production and transportation, and the authenticity of resources earns companies greater trust and consumer confidence. The need for transparency throughout the supply chain has become more apparent during the COVID-19 pandemic, which has highlighted supply chain risks driven by exposure to unstable labour markets in which workers can’t self-isolate and have limited access to health care.

Data solution:

The Namara Marketplace is an easy point of access for hundreds of thousands of normalized, queryable datasets that will enable you to broaden your data scope and thus, your picture of the entire supply chain.

Assessing interdependencies

As Gartner research indicates, supply chain leaders understand that a lack of transparency is a significant risk, especially when supply origins are opaque. Without a clear understanding of the underlying connections, a cascading failure triggered by labour shortages will impact the ability of a consumer-packaged goods company to fulfill their orders, resulting in loss of customer confidence. The COVID-19 pandemic is a prime example of the need for this kind of external insight.

Understanding how each link in the chain is connected requires the coordination of data from all stages of the production process – sourcing, production, transportation, storage, distribution, and consumption (see Figure A). Using data to understand interdependencies enables organizations to get ahead of opportunities, and pivot to alternatives at any step when it's necessary.

Figure A: Adopted from McKinsey & Company, "Supply Chain Analytics - Gaining value from data-based decision making"
Product Design
Supply Chain Design
Sales, Inventory, and Operations Planning
Supplier risk management and incoming goods projection Inventory projection and scenario planning Forecasting accuracy evaluation and optimization
Sourcing Production Warehousing Transportation Point-of-Sale Consumer
Modelling to identify cost drivers Schedule costly production Smart warehousing allocation Real-time routing and ramp allocation Out-of-stock detection and prevention Credit ratings for tailored payment plan
Benefits from spend pooling Quality control, tolerance optimization  Automatic stock relocation Delivery based on consumer patterns Shelf space optimization Return projections
Contract compliance Lot sizing and scheduling Work load optimization Cleansheet cost modeling Employee scheduling Recommended products
      Dynamic routing   Fraud detection

Data Solution:

Understanding interdependencies requires bringing datasets together and transforming them into a single product to see a holistic picture.

Ready for any scenario

For companies who want to get predictive and future-proof their supply chains, the evolution of a more mature data strategy and supporting digital infrastructure is critical. As McKinsey notes, modernizing data architecture, moving to the cloud, and retraining algorithms based on new realities will enable leaders to get the most value from their data.

By embedding a data strategy into your supply chain process, your company can: accurately predict demand for different products based on factors that influence consumer preferences; identify patterns in real-time (consumer purchasing behaviour); and optimize inventory and asset productivity by preparing orders to meet a predicted demand. Applying ‘fresh data’ to fuel your predictive models will enable you to get ahead of problems, respond rapidly in times of crisis, and see the full picture, even outside of your direct network.

Data Solution:

Once your company has made the investment in a data strategy, you need the right tools to support that strategy. It’s time to transition from a legacy data warehouse into a scalable, centralized data platform.

Data meets the needs of your business

The COVID-19 pandemic has given companies an opportunity to transform the way they do business. In uncertain and volatile environments, clear information and the ability to analyze it is the only way out. Here’s an overview on how leveraging a data solution around your supply chain can help your organization achieve its business needs:

Business need With a data solution (Namara) Without a data solution
Easier access to data on supply chain issues and faster response time • Central platform for any internal or external data
• Real-time information to show disruptions as they happen
• Lagging data
• Separate programs for accessing internal/external data
Better customer and supplier relationships • Verified records of the companies in your supply chain • Lack of transparency
• Difficult to be accountable to consumers
Ability to rapidly adapt and shift supply chains • Insights to pivot and use alternative manufacturers, suppliers, distributors...
• More data, more sources, less overhead
• Internal data from ERP and SCM systems has no insight beyond what’s already known
Apply internal and external data in analytics to generate insights • APIs to plug data into any analytics tools
• Constant and automatic updates
• Connectors and script management
• Hours of data engineering
Working with stale data
Improvement in customer service and demand fulfillment • Predict demand based on outside influences • Less accurate predictions
• No insight into market demands for product quality

Moving forward

While nobody can predict what the new normal will look like, we do know that companies need to leverage more data more efficiently, not only in their supply chain models but across their entire organization. Companies that are able to make this strategic decision will become more resilient and better prepared for future disruptions.



Want to learn more about how data can optimize your organization’s supply chain? Request a consultation with one of our data experts or browse the largest catalogue of solution-ready data to determine how ThinkData’s tech can advance your projects.


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