Partnership to provide points of interest and consumer pattern data through ThinkData Works’ Data Marketplace
TORONTO, ON - February 10th, 2021 — ThinkData Works, Inc. (ThinkData), a data catalog provider, has announced a partnership with SafeGraph. Through this partnership, SafeGraph will make their POI, building footprint, and store visitor insights data for non-residential places available to ThinkData's network.
SafeGraph is the source of truth for data about a physical place. With over 7 million POIs listed in their database, SafeGraph provides instant ground-level insight into non-residential places in the USA and Canada. Places data from the top 5500+ brands are provided in the database, including attributes such as business category, open hours, visit count, and popular times.
As of February 1st, SafeGraph is providing a sample of their Canada Points of Interest data for free. Comprising many of the most used attributes in SafeGraph's Canada Places dataset, this sample lets users leverage POI data with less commitment. Sheldon Trotman, Product Lead at SafeGraph, says the company is "looking forward to seeing the innovation that will come with giving away some of our attributes for free" as more users are interested in Canadian points of interest.
- 6.3M places in the USA
- 700K places in Canada
“Over the past year we've seen an increased need for organizations of every size to start using accurate and complete geospatial data in their analysis,” said Jonathan Wolf, VP of Partnerships at SafeGraph. “As we expand our product suite into Canada, ThinkData is a perfect partner to help introduce our Places data to a wider audience.”
Drew Doherty, Head of Partnerships for ThinkData, says,
“along with geographic boundaries, point of interest data is the baseline for any geospatial analysis. These days, understanding consumer behavior and changing shopping habits should be priority one for any organizations trying to make sense of the shifting landscape.”
In October 2020, SafeGraph was one of 500 organizations involved in the launch of Placekey, a standard identifier for physical places. Placekey is a free, universal identifier that lets organizations identify, join, and combine geospatial data. By providing a common identifier for places, Placekey lets organizations use more geospatial data without the overhead of cleaning and normalizing datasets in order to join them together. ThinkData is proud to partner with this initiative, and is providing Placekey as an enrichment. For more information about Placekey visit placekey.io.
About ThinkData Works
ThinkData Works delivers flexible data catalog solutions designed to ensure data quality and regulatory compliance at every stage of the data lifecycle. To learn more, please visit ThinkData Works and connect with us on Twitter and LinkedIn.
About SafeGraph
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places dataset covers business listings, building footprints/polygons, and anonymized foot traffic data for every place in the US and Canada where people spend money and time.
For more information:
Drew Doherty, ThinkData Works, Inc.
Director of Partnerships
drew@thinkdataworks.com
Evan Barry
VP of Marketing
evan@safegraph.com
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