Partnership to provide predictive demographic insights data through the Namara Marketplace
TORONTO, ON - September 30, 2020 — ThinkData Works, Inc. (ThinkData), the Toronto tech company behind the largest data marketplace in Canada, has brokered a partnership agreement with Arima to distribute fine-grained demographic data points through the Namara Marketplace.
Arima, a Toronto-based AI-driven search engine, has partnered with ThinkData to create a knowledge base of granular demographic, psychographic, and market insights. This database, the Canadian Consumer Intelligence (CCI) data feed, will be made available to ThinkData Works clients where it can be used to segment customers, enhance client portfolios, and generate insight into consumer profiles.
- Postal code-level insight across 4000+ variables
- Demographic and psychographic attributes
- Vehicle use and preference, internet and television usage, household improvement and healthcare
- Available in both custom categories and custom regions
“Partnering with ThinkData is a great opportunity,” says Arima CEO, Winston Li. “Arima’s database is a powerful standalone product, but when it’s layered with other datasets like points of interest or neighbourhood foot traffic, it starts to unlock completely new insight. We’re thrilled to work with ThinkData to start providing this data to the wider market.”
Drew Doherty, Director of Partnerships for ThinkData, says, “Consumer analytics is a constantly evolving field. Arima’s done an incredible job pulling together disparate datasets and modeling them into a product that is both granular and maintains individual privacy. We’re excited to provide Arima data through Namara and help our partners get predictive around consumer behaviour”
Arima’s data sources are anonymized before being modeled into the CCI data feed, meaning that all Arima source data contains no personal identifiable information. By safely modelling the data down to an individual level without including any personal information, the CCI provides users with the opportunity to understand base layer demographics while still complying with privacy regulations.
About ThinkData Works
ThinkData Works, Inc. (ThinkData) is a Toronto-based tech company founded in 2014 that enables enterprise organizations to discover, govern, and monetize the data that powers your business. ThinkData offers a flexible enterprise data catalog designed to ensure data quality and regulatory compliance at every stage of the data lifecycle. To learn more, please visit ThinkData Works and connect with us on Twitter and LinkedIn.
Arima was founded in 2019 with the vision to create a centralized consumer database to help marketers and businesses easily access Canadian consumer intelligence. Arima has developed itself into a AI-driven Consumer Insights Search Engine that helps marketers build audiences and customized personas by easily navigating through large datasets. Their goal is to enable everyone to become a marketing scientist so that they can make informed marketing decisions.
We are the bridge between people who have data and people who need it. If your organization generates data, consider monetizing it by becoming a provider on the Namara Marketplace. Read more about our partnership program here or contact us to learn more.