Partnership to provide consumer-based predictive intelligence data through the Namara Marketplace
TORONTO, ON - August 12th, 2020 — ThinkData Works, Inc. (ThinkData) has entered into a data partnership with Prosper Insights & Analytics. The partnership, which will provide Prosper’s 19-year catalogue of unique consumer market research through ThinkData’s Data Marketplace, can be used to better understand spending patterns, consumer happiness and impulsivity, and enable insights-driven businesses to gain deeper insights into consumer intent over time. Included in the catalogue is 5 months of COVID-19 consumer behaviour data, which provides a detailed look at behavioural trends prior to and during the pandemic.
Prosper Insights & Analytics is a global leader in consumer insight data, serving the financial services, marketing technology, and retail industries. Their authoritative market information on the US and China delivers key “forward-looking” consumer data to help businesses make impactful business decisions.
- U.S. Monthly Consumer Survey: Conducted once a month with over 7,500 U.S. adult (18+) respondents, the survey tracks how consumers are feeling about the economy, shopping behaviour, future purchase intentions, and more.
- Monthly COVID-19 consumer behaviour data
- ProsperChina Quarterly: Conducted quarterly among over 5,000 Chinese consumers ages 18-54, covering everything from economic sentiment and shopping behaviour to purchase intentions and media usage.
- 2M surveys
- Consumer segmentation on 300+ specific retailers and 500+ brands
“We are excited to partner with ThinkData,” says Prosper CEO Gary Drenik. “We know how impactful our consumer data is, and as businesses rebuild their models to accommodate a changing economy, anticipating where consumers are headed becomes critical. It is more important than ever for organizations to have data that provides a clear understanding of consumer mood, behaviour and intentions. Our partnership with ThinkData helps to get Prosper's unique data in front of organizations that are looking to better understand the market and get predictive.”
Bryan Smith, ThinkData CEO, says, “everyone’s scrambling to get new sources of consumer behaviour data into their analytical models. Prosper’s focus on specific retailers and brands, plus the historical tail of their survey data, makes this data incredibly valuable to anyone trying to modernize the way they look at the market.”
Consumer insights data is used extensively by retail organizations in order to better understand their customers’ behaviour and tailor experiences to increase brand loyalty. Used macroeconomically, consumer insight data provides valuable insight into brand affinity over time, and can even predict shifts in the market to new retailers and trending brands.
About ThinkData Works
ThinkData Works, Inc. (ThinkData) is a Toronto-based company founded in 2014. ThinkData created Namara – a data management platform that enables businesses to access, manage, enhance, and integrate data in order to develop new products and gain insight. Built for data professionals, Namara is a data refinery for the enterprise, designed to let organizations and individuals access high-value data in standard formats.
About Prosper Insights and Analytics
Prosper Insights & Analytics is an Ohio-based company founded in 1990. Prosper helps its clients maximize productivity and grow revenues by providing granular data on consumer intent, serving the financial services, marketing technology, and retail industries. Prosper’s monthly US Consumer Survey panels over 7000 respondents every month, tracking how consumers feel about the economy, shopping behaviour, future purchase intentions and more.